Reading the mind of the consumer: Promises and challenges of predictive methods in consumer neuroscience

Ming Hsu; Uma Karmarkar; Karim Kassam; Tom Meyvis; Hilke Plassmann; Akshay Rao; Baba Shiv; Monica Wadhwa; Carolyn Yoon; Drazen Prelec; William Hedgcock; Adam Craig; Mili Milosavljevic; Angelika Dimoka; Nina Mazar

Reading the mind of the consumer: Promises and challenges of predictive methods in consumer neuroscience

Ming Hsu
, Uma Karmarkar
, Karim Kassam
, Tom Meyvis
, Hilke Plassmann
, Akshay Rao
, Baba Shiv
, Monica Wadhwa
, Carolyn Yoon
, Drazen Prelec
, William Hedgcock
, Adam Craig
, Mili Milosavljevic
, Angelika Dimoka
, Nina Mazar

Marketing (CSOM)

Research output: Contribution to journal › Comment/debate › peer-review

Original language	English (US)
Pages (from-to)	1102-1103
Number of pages	2
Journal	Advances in Consumer Research
Volume	40
State	Published - 2012

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@article{d237cc2115d44707ad6baf43a96d8d20,

title = "Reading the mind of the consumer: Promises and challenges of predictive methods in consumer neuroscience",

author = "Ming Hsu and Uma Karmarkar and Karim Kassam and Tom Meyvis and Hilke Plassmann and Akshay Rao and Baba Shiv and Monica Wadhwa and Carolyn Yoon and Drazen Prelec and William Hedgcock and Adam Craig and Mili Milosavljevic and Angelika Dimoka and Nina Mazar",

year = "2012",

language = "English (US)",

volume = "40",

pages = "1102--1103",

journal = "Advances in Consumer Research",

issn = "0098-9258",

publisher = "Association for Consumer Research",

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TY - JOUR

T1 - Reading the mind of the consumer

T2 - Promises and challenges of predictive methods in consumer neuroscience

AU - Hsu, Ming

AU - Karmarkar, Uma

AU - Kassam, Karim

AU - Meyvis, Tom

AU - Plassmann, Hilke

AU - Rao, Akshay

AU - Shiv, Baba

AU - Wadhwa, Monica

AU - Yoon, Carolyn

AU - Prelec, Drazen

AU - Hedgcock, William

AU - Craig, Adam

AU - Milosavljevic, Mili

AU - Dimoka, Angelika

AU - Mazar, Nina

PY - 2012

Y1 - 2012

UR - https://www.scopus.com/pages/publications/84883672013

UR - https://www.scopus.com/pages/publications/84883672013#tab=citedBy

M3 - Comment/debate

AN - SCOPUS:84883672013

SN - 0098-9258

VL - 40

SP - 1102

EP - 1103

JO - Advances in Consumer Research

JF - Advances in Consumer Research

ER -

Reading the mind of the consumer: Promises and challenges of predictive methods in consumer neuroscience

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