Reading the mind of the consumer: Promises and challenges of predictive methods in consumer neuroscience

Ming Hsu, Uma Karmarkar, Karim Kassam, Tom Meyvis, Hilke Plassmann, Akshay Rao, Baba Shiv, Monica Wadhwa, Carolyn Yoon, Drazen Prelec, William Hedgcock, Adam Craig, Mili Milosavljevic, Angelika Dimoka, Nina Mazar

Research output: Contribution to journalComment/debatepeer-review

Original languageEnglish (US)
Pages (from-to)1102-1103
Number of pages2
JournalAdvances in Consumer Research
StatePublished - 2012

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