TY - JOUR
T1 - Racism in the electronic age
T2 - Role of online forums in expressing racial attitudes about American Indians
AU - Steinfeldt, Jesse A.
AU - Foltz, Brad D.
AU - Kaladow, Jennifer K.
AU - Carlson, Tracy N.
AU - Pagano, Louis A.
AU - Benton, Emily
AU - Steinfeldt, M. Clint
PY - 2010/7
Y1 - 2010/7
N2 - This study investigated racial attitudes about American Indians that are electronically expressed in newspaper online forums by examining the University of North Dakota's Fighting Sioux nickname and logo used for their athletic teams. Using a modified Consensual Qualitative Research (CQR) methodology to analyze over 1,000 online forum comments, the research team generated themes, domains, and core ideas from the data. The core ideas included (a) surprise, (b) power and privilege, (c) trivialization, and (d) denigration. The findings indicated that a critical mass of online forum comments represented ignorance about American Indian culture and even disdain toward American Indians by providing misinformation, perpetuating stereotypes, and expressing overtly racist attitudes toward American Indians. Results of this study were explained through the lens of White power and privilege, as well as through the framework of two-faced racism (Picca & Feagin, 2007). Results provide support to previous findings that indicate the presence of Native-themed mascots, nicknames, or logos can negatively impact the psychological well-being of American Indians.
AB - This study investigated racial attitudes about American Indians that are electronically expressed in newspaper online forums by examining the University of North Dakota's Fighting Sioux nickname and logo used for their athletic teams. Using a modified Consensual Qualitative Research (CQR) methodology to analyze over 1,000 online forum comments, the research team generated themes, domains, and core ideas from the data. The core ideas included (a) surprise, (b) power and privilege, (c) trivialization, and (d) denigration. The findings indicated that a critical mass of online forum comments represented ignorance about American Indian culture and even disdain toward American Indians by providing misinformation, perpetuating stereotypes, and expressing overtly racist attitudes toward American Indians. Results of this study were explained through the lens of White power and privilege, as well as through the framework of two-faced racism (Picca & Feagin, 2007). Results provide support to previous findings that indicate the presence of Native-themed mascots, nicknames, or logos can negatively impact the psychological well-being of American Indians.
KW - American Indian/Native American
KW - Internet online forums
KW - Native-themed sports mascots
KW - Racial attitudes
KW - Status
KW - Two-faced racism
KW - White privilege
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U2 - 10.1037/a0018692
DO - 10.1037/a0018692
M3 - Article
C2 - 20658879
AN - SCOPUS:77955344621
SN - 1099-9809
VL - 16
SP - 362
EP - 371
JO - Cultural Diversity and Ethnic Minority Psychology
JF - Cultural Diversity and Ethnic Minority Psychology
IS - 3
ER -