Public and private partnerships (PPPs) are a joint venture between the government, industry, and other public and private sectors. Public and private partnerships are typically formed to leverage expertise from different sectors to identify problems and work collaboratively to come to a common solution. This chapter discusses why PPPs are needed to solve the complex problem of getting healthier, grain- based foods into the food supply. We introduce and describe 3 different research initiatives that require a PPP. Our vision for PPPs is to work to increase the availability of grain-based foods that are practical, healthier, affordable, and desirable with the intention of making the healthy choice the easy and natural choice for citizens.
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