Keyphrases
Cultural Influences
100%
Brand Influence
100%
Korean Wave
100%
Prototypical Brand
100%
Country Image
83%
Product Category
66%
Tire
50%
Purchase Intention
33%
Product Quality Evaluation
33%
Partial Least Squares Structural Equation Modeling (PLS-SEM)
16%
US Consumers
16%
Product Evaluation
16%
Marketing Strategy
16%
Design Methodology
16%
Positive Impact
16%
Image Transfer
16%
Product Quality
16%
Product Sales
16%
Image Studies
16%
Brand Image
16%
Consumer Age
16%
Effective Marketing
16%
Schema Theory
16%
Prototype Theory
16%
Macro-pixel
16%
Macro Country Image
16%
Social Sciences
Korea
100%
Cultural Interaction
100%
USA
50%
Marketing Strategy
50%
Structural Equation Modeling
50%
Theoretical Perspective
50%
Brand Image
50%
Engineering
Product Category
100%
Product Quality
75%
Schema Theory
25%
Agricultural and Biological Sciences
Product Evaluation
100%
Structural Equation Modeling
100%