Prospecting for customers in the small employer market: The experience of arizona health care group

Jon B. Christianson, Chuan Fen Liu, Coleen M. Schmeder

Research output: Contribution to journalArticlepeer-review

4 Scopus citations
Original languageEnglish (US)
Pages (from-to)125-144
Number of pages20
JournalHealth Marketing Quarterly
Issue number3-4
StatePublished - Jan 1 1994

Cite this