Promoting the Diffusion of Sustainable Innovations in the Cosmetic Industry

Chen Feng; Hongyi Chen; Jonathan C. Ho

doi:10.1109/TEMSCON.2018.8488411

Promoting the Diffusion of Sustainable Innovations in the Cosmetic Industry

Chen Feng
, Hongyi Chen
, Jonathan C. Ho

Mechanical & Industrial Engineering

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

9 Scopus citations

Abstract

In this article, key factors that contribute to the successful diffusion of sustainable innovations are explored in the cosmetic industry. Through case studies and surveys, obstacles and challenges facing cosmetic companies that either start as a sustainable cosmetic company or decides to include sustainable cosmetics in its product portfolio are discussed. Suggestions for those companies to not only survive but also thrive in an already saturated cosmetic product industry are provided. They include strategies that help cosmetic companies to better integrate sustainability into the core of their business strategies and managerial operations. Based on insights gained from the literature review and case studies, three main successful factors-customer education, company image building, and establishing strategic alliance are identified and illustrated in details.

Original language	English (US)
Title of host publication	2018 IEEE Technology and Engineering Management Conference, TEMSCON 2018
Publisher	Institute of Electrical and Electronics Engineers Inc.
ISBN (Electronic)	9781538620472
DOIs	https://doi.org/10.1109/TEMSCON.2018.8488411
State	Published - Oct 9 2018
Event	2018 IEEE Technology and Engineering Management Conference, TEMSCON 2018 - Evanston, United States Duration: Jun 28 2018 → Jul 1 2018

Publication series

Name	2018 IEEE Technology and Engineering Management Conference, TEMSCON 2018

Other

Other	2018 IEEE Technology and Engineering Management Conference, TEMSCON 2018
Country/Territory	United States
City	Evanston
Period	6/28/18 → 7/1/18

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 9 Industry, Innovation, and Infrastructure

Keywords

Cosmetic industry
Sustainable innovation

Publisher link

10.1109/TEMSCON.2018.8488411

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Feng, C., Chen, H., & Ho, J. C. (2018). Promoting the Diffusion of Sustainable Innovations in the Cosmetic Industry. In 2018 IEEE Technology and Engineering Management Conference, TEMSCON 2018 Article 8488411 (2018 IEEE Technology and Engineering Management Conference, TEMSCON 2018). Institute of Electrical and Electronics Engineers Inc.. https://doi.org/10.1109/TEMSCON.2018.8488411

Promoting the Diffusion of Sustainable Innovations in the Cosmetic Industry. / Feng, Chen; Chen, Hongyi; Ho, Jonathan C.
2018 IEEE Technology and Engineering Management Conference, TEMSCON 2018. Institute of Electrical and Electronics Engineers Inc., 2018. 8488411 (2018 IEEE Technology and Engineering Management Conference, TEMSCON 2018).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Feng, C, Chen, H & Ho, JC 2018, Promoting the Diffusion of Sustainable Innovations in the Cosmetic Industry. in 2018 IEEE Technology and Engineering Management Conference, TEMSCON 2018., 8488411, 2018 IEEE Technology and Engineering Management Conference, TEMSCON 2018, Institute of Electrical and Electronics Engineers Inc., 2018 IEEE Technology and Engineering Management Conference, TEMSCON 2018, Evanston, United States, 6/28/18. https://doi.org/10.1109/TEMSCON.2018.8488411

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AB - In this article, key factors that contribute to the successful diffusion of sustainable innovations are explored in the cosmetic industry. Through case studies and surveys, obstacles and challenges facing cosmetic companies that either start as a sustainable cosmetic company or decides to include sustainable cosmetics in its product portfolio are discussed. Suggestions for those companies to not only survive but also thrive in an already saturated cosmetic product industry are provided. They include strategies that help cosmetic companies to better integrate sustainability into the core of their business strategies and managerial operations. Based on insights gained from the literature review and case studies, three main successful factors-customer education, company image building, and establishing strategic alliance are identified and illustrated in details.

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Promoting the Diffusion of Sustainable Innovations in the Cosmetic Industry

Abstract

Publication series

Other

UN SDGs

Keywords

Publisher link

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