Progress and prospects for governance value analysis in marketing: When porter meets williamson

Research output: Chapter in Book/Report/Conference proceeding › Chapter

10 Scopus citations

Original language	English (US)
Title of host publication	Handbook of Business-to-Business Marketing
Publisher	Edward Elgar Publishing Ltd.
Pages	54-72
Number of pages	19
ISBN (Print)	9781849801423
DOIs	https://doi.org/10.4337/9781781002445.00012
State	Published - 2012

Publisher link

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title = "Progress and prospects for governance value analysis in marketing: When porter meets williamson",

author = "Mrinal Ghosh and George John",

year = "2012",

doi = "10.4337/9781781002445.00012",

language = "English (US)",

isbn = "9781849801423",

pages = "54--72",

booktitle = "Handbook of Business-to-Business Marketing",

publisher = "Edward Elgar Publishing Ltd.",

}

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T2 - When porter meets williamson

AU - Ghosh, Mrinal

AU - John, George

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BT - Handbook of Business-to-Business Marketing

PB - Edward Elgar Publishing Ltd.

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