The relationship between product-market strategies and sales growth of new businesses over a multiyear period was studied. Particular emphasis was given to whether the changes in product lines, markets, or both, contribute to sales growth of new firms, and whether the order in which product and/or market change occurs make a difference in growth. It was concluded that once new firms have settled on the products and markets they intend to serve, growth is greater for younger firms that change their product offerings, and for older firms that change their markets.
|Original language||English (US)|
|Number of pages||7|
|Journal||IEEE Engineering Management Review|
|State||Published - Jun 1 1995|