Product-market choices and growth of new businesses

Richard Cardozo, Karen McLaughlin, Brian Harmon, Paul Reynolds, Brenda Miller

Research output: Contribution to journalArticle

Abstract

The relationship between product-market strategies and sales growth of new businesses over a multiyear period was studied. Particular emphasis was given to whether the changes in product lines, markets, or both, contribute to sales growth of new firms, and whether the order in which product and/or market change occurs make a difference in growth. It was concluded that once new firms have settled on the products and markets they intend to serve, growth is greater for younger firms that change their product offerings, and for older firms that change their markets.

Original languageEnglish (US)
Pages (from-to)10-16
Number of pages7
JournalIEEE Engineering Management Review
Volume23
Issue number2
StatePublished - Jun 1 1995

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    Cardozo, R., McLaughlin, K., Harmon, B., Reynolds, P., & Miller, B. (1995). Product-market choices and growth of new businesses. IEEE Engineering Management Review, 23(2), 10-16.