Proactive strategic partnerships: A new business markets strategy

Richard N Cardozo; Shannon H. Shipp; Kenneth J Roering

doi:10.1108/EUM0000000002761

Proactive strategic partnerships: A new business markets strategy

Richard N Cardozo
, Shannon H. Shipp
, Kenneth J Roering

Research output: Contribution to journal › Article › peer-review

Original language	English (US)
Pages (from-to)	51-63
Number of pages	13
Journal	Journal of Business & Industrial Marketing
Volume	7
Issue number	1
DOIs	https://doi.org/10.1108/EUM0000000002761
State	Published - Jan 1992

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10.1108/EUM0000000002761

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@article{b03d6e1d2b2d4315b0ebb64aff843da7,

title = "Proactive strategic partnerships: A new business markets strategy",

author = "Cardozo, \{Richard N\} and Shipp, \{Shannon H.\} and Roering, \{Kenneth J\}",

year = "1992",

month = jan,

doi = "10.1108/EUM0000000002761",

language = "English (US)",

volume = "7",

pages = "51--63",

journal = "Journal of Business \& Industrial Marketing",

issn = "0885-8624",

publisher = "Emerald Group Publishing Ltd.",

number = "1",

}

TY - JOUR

T1 - Proactive strategic partnerships

T2 - A new business markets strategy

AU - Cardozo, Richard N

AU - Shipp, Shannon H.

AU - Roering, Kenneth J

PY - 1992/1

Y1 - 1992/1

UR - https://www.scopus.com/pages/publications/0010173767

UR - https://www.scopus.com/pages/publications/0010173767#tab=citedBy

U2 - 10.1108/EUM0000000002761

DO - 10.1108/EUM0000000002761

M3 - Article

AN - SCOPUS:0010173767

SN - 0885-8624

VL - 7

SP - 51

EP - 63

JO - Journal of Business & Industrial Marketing

JF - Journal of Business & Industrial Marketing

IS - 1

ER -

Proactive strategic partnerships: A new business markets strategy

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