Proactive strategic partnerships: A new business markets strategy

Richard N Cardozo, Shannon H. Shipp, Kenneth J Roering

Research output: Contribution to journalArticlepeer-review

9 Scopus citations
Original languageEnglish (US)
Pages (from-to)51-63
Number of pages13
JournalJournal of Business & Industrial Marketing
Volume7
Issue number1
DOIs
StatePublished - Jan 1992

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