Pricing as a strategic capability

Shantanu Dutta; Mark Bergen; Daniel Levy; Mark Ritson; Mark Zbaracki

Pricing as a strategic capability

Shantanu Dutta
, Mark Bergen
, Daniel Levy
, Mark Ritson
, Mark Zbaracki

Marketing (CSOM)

Research output: Contribution to journal › Article › peer-review

89 Scopus citations

Abstract

Companies that know how to set the right prices for their products and services understand that pricing isn't simply a matter of good tactics. By investing in specific areas of organizational capital, they've made it a strategic weapon that competitors can only envy.

Original language	English (US)
Pages (from-to)	61-66
Number of pages	6
Journal	MIT Sloan Management Review
Volume	43
Issue number	3
State	Published - Mar 2002

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title = "Pricing as a strategic capability",

abstract = "Companies that know how to set the right prices for their products and services understand that pricing isn't simply a matter of good tactics. By investing in specific areas of organizational capital, they've made it a strategic weapon that competitors can only envy.",

author = "Shantanu Dutta and Mark Bergen and Daniel Levy and Mark Ritson and Mark Zbaracki",

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Pricing as a strategic capability

Abstract

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