Pricing as a strategic capability

Shantanu Dutta, Mark Bergen, Daniel Levy, Mark Ritson, Mark Zbaracki

Research output: Contribution to journalArticlepeer-review

66 Scopus citations

Abstract

Companies that know how to set the right prices for their products and services understand that pricing isn't simply a matter of good tactics. By investing in specific areas of organizational capital, they've made it a strategic weapon that competitors can only envy.

Original languageEnglish (US)
Pages (from-to)61-66
Number of pages6
JournalMIT Sloan Management Review
Volume43
Issue number3
StatePublished - Mar 1 2002

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