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Presumed influence of DTC prescription drug advertising: Do experts and novices think differently?
Jisu Huh
, Rita Langteau
Hubbard School of Journalism and Mass Communication
Research output
:
Contribution to journal
›
Article
›
peer-review
30
Scopus citations
Overview
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Keyphrases
Direct-to-consumer Advertising
100%
Prescription Drug Advertising
100%
Presumed Influence
100%
Third-person Effect
50%
Prescription Drugs
25%
Non-expert
25%
Specialized Knowledge
25%
Objective Knowledge
25%
Influence Study
25%
Expert-novice
25%
Presumed Media Influence
25%
Expert Views
25%
Social Sciences
Media Influence
100%
Familiarity
100%
Objective Knowledge
100%
Special Knowledge
100%