Preparing Hospitality Professionals to Serve the Multicultural Market: Creating an Internationalized Curriculum

Paulette M. Popovich, Susan S. Hubbard, Catherine A. Solheim

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

Hospitality management faculty are facing the challenge of developing a comprehensive international program using theory from the field of international education. The vision and goals, the hierarchical framework upon which actions plans have been implemented, progress to date, and future objectives are presented as a model for other programs.

Original languageEnglish (US)
Title of host publicationDevelopments in Marketing Science
Subtitle of host publicationProceedings of the Academy of Marketing Science
PublisherSpringer Nature
Pages216-220
Number of pages5
DOIs
StatePublished - 2015
Externally publishedYes

Publication series

NameDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)2363-6165
ISSN (Electronic)2363-6173

Bibliographical note

Publisher Copyright:
© 2015, Academy of Marketing Science.

Keywords

  • Hospitality Industry
  • International Experience
  • Internationalize Curriculum
  • Mission Statement
  • Multicultural Perspective

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