Frequently, dynamic analyses of public opinion cannot be performedbecause of incomplete polling. This problemis clearly evident forAcquired Immune Deficiency Syndrome (AIDS). Thus, to overcome thislimitation, the present paper demonstrates the usefulness of a newmethodology whereby opinion (e.g., the spread of AIDS) can be estimated using the mathematical model of ideodynamics. As input, themodel uses information in the mass media scored by computer, using thetechnique of successive filtrations. Such opinion computations can be made over any period of time, however long or short, so long as the mass media provide the major information about the issue.
Bibliographical noteFunding Information:
This work was supported in part by U.S. Public Health Service, National Institutes of Mental Health Research Grant R01-MH39610 to D. P. Fan. We thank Y. C. Yoon for performing some of the text analyses. Requests for reprints should be sent to David P. Fan, Department of Genetics and Cell Biology, University of Minnesota, St. Paul, MN 55108.
- public opinion