Predicted outcome value theory in ongoing relationships

Artemio Ramirez, Michael Sunnafrank, Ryan Goei

Research output: Contribution to journalArticlepeer-review

15 Scopus citations


Theory and research reported in this paper provide both theoretical and methodological advances in the study of predicted outcome value theory (POV) in established, ongoing relationships. From a theoretical perspective, POV, previously a theory focused solely on initial interaction behaviors and consequences, is extended into the realm of ongoing relationships. The propositions of the theory are reformulated and hypotheses derived from them are tested. Overall, the results strongly support this extension and shed new light on its role in understanding the effect of unexpected events. Methodologically, the study provides a longitudinal approach for assessing ongoing relationships both before and after the occurrence of an unexpected event.

Original languageEnglish (US)
Pages (from-to)27-50
Number of pages24
JournalCommunication Monographs
Issue number1
StatePublished - Mar 1 2010


  • Ongoing Relationships
  • Predicted Outcome Value Theory
  • Relationship Maintenance
  • Uncertainty
  • Unexpected Events


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