Porter meets williamson in 2022: Governance value analysis and its implications in a world of digital technologies

Mrinal Ghosh, George John

Research output: Chapter in Book/Report/Conference proceedingChapter

2 Scopus citations
Original languageEnglish (US)
Title of host publicationHandbook of Business-to-Business Marketing
PublisherEdward Elgar Publishing Ltd.
Pages56-74
Number of pages19
ISBN (Electronic)9781800376878
ISBN (Print)9781800376861
StatePublished - Jul 15 2022
Externally publishedYes

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