Original language | English (US) |
---|---|
Title of host publication | Handbook of Business-to-Business Marketing |
Publisher | Edward Elgar Publishing Ltd. |
Pages | 56-74 |
Number of pages | 19 |
ISBN (Electronic) | 9781800376878 |
ISBN (Print) | 9781800376861 |
DOIs | |
State | Published - Jul 15 2022 |
Externally published | Yes |
Porter meets williamson in 2022: Governance value analysis and its implications in a world of digital technologies
Mrinal Ghosh, George John
Research output: Chapter in Book/Report/Conference proceeding › Chapter
3
Scopus
citations