TY - JOUR
T1 - Personalization technologies
T2 - A process-oriented perspective
AU - Adomavicius, Gediminas
AU - Tuzhilin, Alexander
PY - 2005
Y1 - 2005
N2 - The process-oriented approach to personalization and the need for solid design principles for integrating all stages of the personalization process leading to the virtuous cycle of personalization is discussed. Personalization constitutes an iterative process that can be defined by the three stages of the understand-deliver-measure cycle. The three stage includes understanding consumers by collecting comprehensive information about them, delivering personalized offerings based on the knowledge about each consumer, and measuring personalization impact by determining the satisfaction and dissatisfaction level of the customer with the delivered offerings. The ability to achieve the virtuous cycle of personalization depends critically on deployment of the best technologies for each stage of the personalization process, and sound design principles for integrating the various stages of the personalization process.
AB - The process-oriented approach to personalization and the need for solid design principles for integrating all stages of the personalization process leading to the virtuous cycle of personalization is discussed. Personalization constitutes an iterative process that can be defined by the three stages of the understand-deliver-measure cycle. The three stage includes understanding consumers by collecting comprehensive information about them, delivering personalized offerings based on the knowledge about each consumer, and measuring personalization impact by determining the satisfaction and dissatisfaction level of the customer with the delivered offerings. The ability to achieve the virtuous cycle of personalization depends critically on deployment of the best technologies for each stage of the personalization process, and sound design principles for integrating the various stages of the personalization process.
UR - http://www.scopus.com/inward/record.url?scp=32644464870&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=32644464870&partnerID=8YFLogxK
U2 - 10.1145/1089107.1089109
DO - 10.1145/1089107.1089109
M3 - Review article
AN - SCOPUS:32644464870
SN - 0001-0782
VL - 48
SP - 83
EP - 90
JO - Communications of the ACM
JF - Communications of the ACM
IS - 10
ER -