TY - JOUR
T1 - Perceptions of Successful Apparel Products
AU - DeLong, Marilyn Revell
AU - Bye, Elizabeth Kersch
AU - Larntz, Kinley
PY - 1991/3
Y1 - 1991/3
N2 - This research was designed to explore professional women's perceptions of the successful apparel product, the number of their shopping trips per year, and the frequency with which they found apparel they liked to purchase. A content anal ysis was used to reveal differences in product descriptions, using the criteria of relation to product, situation, and self. The successful product was described in more detail and with more content of situation and self. As respondent ages increased up to 40, descriptions shifted from emphasis on product characteristics to a more abstract definition of the category. 1991 American Association of Family and Consumer Sciences
AB - This research was designed to explore professional women's perceptions of the successful apparel product, the number of their shopping trips per year, and the frequency with which they found apparel they liked to purchase. A content anal ysis was used to reveal differences in product descriptions, using the criteria of relation to product, situation, and self. The successful product was described in more detail and with more content of situation and self. As respondent ages increased up to 40, descriptions shifted from emphasis on product characteristics to a more abstract definition of the category. 1991 American Association of Family and Consumer Sciences
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U2 - 10.1177/1077727X9101900306
DO - 10.1177/1077727X9101900306
M3 - Article
SN - 0046-7774
VL - 19
SP - 245
EP - 251
JO - Home Economics Research Journal
JF - Home Economics Research Journal
IS - 3
ER -