Perceptions of direct-to-consumer prescription drug advertising among advanced practice nurses

Michael MacKert, Matthew S. Eastin, Jennifer Ball

Research output: Contribution to journalArticlepeer-review

2 Scopus citations

Abstract

Direct-to-consumer prescription drug advertising has been asserted to impact the patient-provider relationship, but most research has focused on physicians; this study was an initial examination of the perspective of advanced practice nurses (APNs). Results indicated that APNs were more likely to claim a harmful, rather than helpful, effect on the patient-provider relationship, although the majority held a neutral view. Respondents simultaneously agreed that advertisements could facilitate positive patient behaviors while also creating misinformed and demanding patients.

Original languageEnglish (US)
Pages (from-to)352-365
Number of pages14
JournalJournal of Medical Marketing
Volume10
Issue number4
DOIs
StatePublished - Oct 1 2010

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