Direct-to-consumer prescription drug advertising has been asserted to impact the patient-provider relationship, but most research has focused on physicians; this study was an initial examination of the perspective of advanced practice nurses (APNs). Results indicated that APNs were more likely to claim a harmful, rather than helpful, effect on the patient-provider relationship, although the majority held a neutral view. Respondents simultaneously agreed that advertisements could facilitate positive patient behaviors while also creating misinformed and demanding patients.
|Original language||English (US)|
|Number of pages||14|
|Journal||Journal of Medical Marketing|
|State||Published - Oct 2010|