Perceptions of Corporate Social Responsibility Among Indonesian College Students

Denni Arli, Tania Bucic, Jennifer Harris, Hari Lasmono

Research output: Contribution to journalArticle

2 Scopus citations

Abstract

Ethical consumption studies in developed countries suggest consumers are becoming more ethically minded, as manifested in the shift toward purchasing ethical products. However, little is known about ethical consumption in developing countries, which is problematic because these countries host the greatest share of the world's youth population. In this study, the authors examine the perceptions and motivations of Indonesian college student consumers toward corporate social responsibility (CSR). The authors find that despite the country-based differences, Indonesian college students express perceptions of CSR similar to those of consumers in developed countries. Furthermore, female consumers have stronger intentions to support ethical products than their male counterparts.

Original languageEnglish (US)
Pages (from-to)231-259
Number of pages29
JournalJournal of Asia-Pacific Business
Volume15
Issue number3
DOIs
StatePublished - Jul 2014

Keywords

  • Indonesia
  • corporate social responsibility
  • developing country
  • ethical consumption
  • gender

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