Perceived service quality and shopping motivations: A dynamic relationship

Deborah Brown McCabe, Mark S. Rosenbaum, Jennifer L Yurchisin

Research output: Contribution to journalReview articlepeer-review

17 Scopus citations


The objectives of this paper were to explore reasons why consumers shop at a favored retail organization and to explore the relationship among these shopping motivations and outcomes, specifically perceived service quality, customer loyalty, and behavioral intentions. The paper's findings can aid retailers in identifying primary shoppertypes (i.e., goal, bargain, social) and, based upon these types, to more accurately understand shoppers' buying behavior. The findings suggest that the most successful retailers are those who are staging experiences rather than merely delivering goods and services.

Original languageEnglish (US)
Pages (from-to)1-21
Number of pages21
JournalServices Marketing Quarterly
Issue number1
StatePublished - Jun 25 2007


  • Consumption setting
  • Motivation
  • Service quality
  • Shopping


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