Perceived benefits of retail loyalty programs: Their effects on program loyalty and customer loyalty. The 2010 International Textile and Apparel Association annual conference,

H. Y. Kim, J. Y. Lee, D Choi, Juanjuan Wu, K. Johnson

Research output: Contribution to conferenceAbstractpeer-review

Original languageEnglish (US)
StatePublished - Oct 2010
EventThe 2010 International Textile and Apparel Association annual conference - Montreal, Canada
Duration: Oct 1 2010Oct 30 2010

Conference

ConferenceThe 2010 International Textile and Apparel Association annual conference
Country/TerritoryCanada
CityMontreal
Period10/1/1010/30/10

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