This article investigates whether media coverage of elite debate surrounding an issue moderates the relationship between individual-level partisan identities and issue preferences. We posit that when the news media cover debate among partisan elites on a given issue, citizens update their party identities and issue attitudes. We test this proposition for a quartet of prominent issues debated during the first Clinton term: health care reform, welfare reform, gay rights, and affirmative action. Drawing on data from the Vanderbilt Television News Archives and the 1992-93-94-96 NES panel, we demonstrate that when partisan debate on an important issue receives extensive media coverage, partisanship systematically affects-and is affected by-issue attitudes. When the issue is not being contested, dynamic updating between party ties and issue attitudes ceases.