Opting out moms in the news: Selling new traditionalism in the new millennium

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Abstract

Since October 2003, US news media have circulated a story about professional and executive women leaving their well-paying, high-status occupations to raise their children at home. This essay argues that these print and television narratives about the "opt out revolution" both re-invoke and perpetuate pre-feminist notions about mothering and family care. The stories mask a dangerous and socially conservative bent using the language of postfeminism and neoliberalism to encourage capitulation to neoliberal postfeminism - a fusion of ideologies that, in these cases, functions to quell a brewing national crisis around family care.

Original languageEnglish (US)
Pages (from-to)47-63
Number of pages17
JournalFeminist Media Studies
Volume7
Issue number1
DOIs
StatePublished - Dec 1 2007

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