Opinion research in Indian country

Kenneth O. Doyle

Research output: Contribution to journalArticlepeer-review

6 Scopus citations


This ethnographic study of Dakota (Sioux) reservation residents describes the principal features of traditional Dakota culture, and, within limits, the features of other American Indian cultures; shows how those features can impede the collection and meaningful interpretation of opinion data; and suggests how researchers, reporters, marketers, and commentators might more effectively access American Indian communities to collect reliable, valid opinion data. Drawing on psychology, psychoanalysis, and cultural anthropology, the paper blends practical suggestions for survey research and interpretation with a theoretical delineation of the principal differences, and underlying connections, between Native and White world views.

Original languageEnglish (US)
Pages (from-to)511-530
Number of pages20
JournalInternational Journal of Intercultural Relations
Issue number5
StatePublished - Oct 2001

Bibliographical note

Copyright 2005 Elsevier Science B.V., Amsterdam. All rights reserved.


  • American indian
  • Ethnography
  • Native american
  • Opinion
  • Research


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