This ethnographic study of Dakota (Sioux) reservation residents describes the principal features of traditional Dakota culture, and, within limits, the features of other American Indian cultures; shows how those features can impede the collection and meaningful interpretation of opinion data; and suggests how researchers, reporters, marketers, and commentators might more effectively access American Indian communities to collect reliable, valid opinion data. Drawing on psychology, psychoanalysis, and cultural anthropology, the paper blends practical suggestions for survey research and interpretation with a theoretical delineation of the principal differences, and underlying connections, between Native and White world views.
Copyright 2005 Elsevier Science B.V., Amsterdam. All rights reserved.
- American indian
- Native american