On the use of neurophysiological tools in is research: Developing a research agenda for neurois

Angelika Dimoka, Rajiv D. Banker, Izak Benbasat, Fred D. Davis, Alan R. Dennis, David Gefen, Alok Gupta, Anja Ischebeck, Peter H. Kenning, Paul A. Pavlou, Gernot Müller-Putz, René Riedl, Jan Vom Brocke, Bernd Weber

Research output: Contribution to journalReview article

194 Scopus citations

Abstract

This article discusses the role of commonly used neurophysiological tools such as psychophysiological tools (e.g., EKG, eye tracking) and neuroimaging tools (e.g., fMRI, EEG) in Information Systems research. There is heated interest now in the social sciences in capturing presumably objective data directly from the human body, and this interest in neurophysiological tools has also been gaining momentum in IS research (termed NeuroIS). This article first reviews commonly used neurophysiological tools with regard to their major strengths and weaknesses. It then discusses several promising application areas and research questions where IS researchers can benefit from the use of neurophysiological data. The proposed research topics are presented within three thematic areas: (1) development and use of systems, (2) IS strategy and business outcomes, and (3) group work and decision support. The article concludes with recommendations on how to use neurophysiological tools in IS research along with a set of practical suggestions for developing a research agenda for NeuroIS and establishing NeuroIS as a viable subfield in the IS literature.

Original languageEnglish (US)
Pages (from-to)679-702
Number of pages24
JournalMIS Quarterly: Management Information Systems
Volume36
Issue number3
StatePublished - Sep 1 2012

Keywords

  • NeuroIS
  • Neuroimaging
  • Neurophysiological tools
  • Neuroscience
  • Psychophysiological tools

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    Dimoka, A., Banker, R. D., Benbasat, I., Davis, F. D., Dennis, A. R., Gefen, D., Gupta, A., Ischebeck, A., Kenning, P. H., Pavlou, P. A., Müller-Putz, G., Riedl, R., Vom Brocke, J., & Weber, B. (2012). On the use of neurophysiological tools in is research: Developing a research agenda for neurois. MIS Quarterly: Management Information Systems, 36(3), 679-702.