Objectives: Gutka is industrially manufactured in India and some Indian states have institut-ed bans on the sale of manufactured gutka as a public health initiative. We explored whether gutka was still available for purchase after the ban and also sought to observe methods of ban circumvention. Methods: We visited 5 different markets at different locations separated by at least 15-20 km around the Mumbai Metropolitan Region (MMR) area, consisting of Mumbai and its satellite towns in Maharashtra, India during August-September, 2019. In each location, pur-veyors were queried as to the availability of gutka. Results: Tobacco purchases were made in 5 locations/sections of MMR. At all markets, banned gutka was not displayed, and could only be purchased after requesting from the shopkeeper. Three methods of ban circumvention were observed: (1) packages marked ‘export only’; (2) use of twin packaging in which pan masala and tobacco are sold together for immediate mixing to create gutka; and, (3) non-descript packaging without mention of ‘gutka’. Conclusions: Although not readily displayed in shops, gutka is readily available in MMR, despite a statewide ban in Maharashtra. Marketers have used multiple methods to circumvent the statewide gutka ban.
|Original language||English (US)|
|Number of pages||5|
|Journal||Tobacco Regulatory Science|
|State||Published - Sep 2020|
Bibliographical noteFunding Information:
This work is supported by FIC/NIH 1R01 TW010651-01 (PI: Khariwala/Stepanov/Chaturvedi).
© 2020, Tobacco Regulatory Science Group. All rights reserved.
- Gutka ban
- Regulation circumvention
- Smokeless tobacco