News, entertainment, or both? Exploring audience perceptions of media genre in a hybrid media environment

Stephanie Edgerly, Emily K. Vraga

Research output: Contribution to journalArticle

Abstract

This study uses two experimental designs to examine how audiences make genre assessments when encountering media content that blends elements of news and entertainment. Study 1 explores how audiences characterize three different versions of a fictitious political talk show program. Study 2 considers whether audience perceptions of ‘news-ness’ are influenced by shifts in headline angle and source attribution. The implications of audience definitions of news and its social function are discussed.

Original languageEnglish (US)
Pages (from-to)807-826
Number of pages20
JournalJournalism
Volume20
Issue number6
DOIs
StatePublished - Jun 1 2019

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entertainment
Design of experiments
genre
news
social function
attribution
Entertainment
News

Keywords

  • Audience
  • entertainment
  • genre
  • hybrid media
  • infotainment
  • news

Cite this

News, entertainment, or both? Exploring audience perceptions of media genre in a hybrid media environment. / Edgerly, Stephanie; Vraga, Emily K.

In: Journalism, Vol. 20, No. 6, 01.06.2019, p. 807-826.

Research output: Contribution to journalArticle

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