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Newly minted: Non-fungible tokens and the commodification of fandom
Trevor Zaucha,
Colin Agur
Hubbard School of Journalism and Mass Communication
Research output
:
Contribution to journal
›
Article
›
peer-review
30
Scopus citations
Overview
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Keyphrases
Fandom
100%
Commodification
100%
Non-fungible Tokens
100%
Marketization
50%
Gambling
25%
Financial Attitude
25%
Risk-taking
25%
Interaction Behavior
25%
Financial Environment
25%
Market Forces
25%
Social Pressure
25%
Social Experience
25%
Blockchain
25%
Discord
25%
Life Behavior
25%
Consumptive Use
25%
Gold Rush
25%
Audience Attention
25%
Boundary Attention
25%
Financialization
25%
Investor Interest
25%
Fan Experience
25%
Social Sciences
Fandom
100%
Commodification
100%
Marketization
66%
Investors
33%
Ownership
33%
Social Control
33%
Gambling
33%
Financialization
33%
Risk Behavior
33%
Psychology
Gambling
100%
Risk-Taking
100%
Risk Behavior
100%
Social Control
100%
Computer Science
Non-Fungible Tokens
100%
Social Pressure
25%
Risk Taking
25%
Social Experience
25%
Blockchain
25%
Economics, Econometrics and Finance
Commodification
100%
Investors
33%
Ownership
33%
Financialization
33%