New Product Development under Changing Economic Conditions: The role of the salesforce

Linda Rochford; Thomas R. Wotruba

doi:10.1108/08858629310044129

New Product Development under Changing Economic Conditions: The role of the salesforce

Linda Rochford
, Thomas R. Wotruba

Research output: Contribution to journal › Article › peer-review

Original language	English (US)
Pages (from-to)	4-12
Number of pages	9
Journal	Journal of Business & Industrial Marketing
Volume	8
Issue number	3
DOIs	https://doi.org/10.1108/08858629310044129
State	Published - Mar 1993
Externally published	Yes

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10.1108/08858629310044129

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@article{64d0264db20c4252bd57099d4b42c4c1,

title = "New Product Development under Changing Economic Conditions: The role of the salesforce",

author = "Linda Rochford and Wotruba, \{Thomas R.\}",

year = "1993",

month = mar,

doi = "10.1108/08858629310044129",

language = "English (US)",

volume = "8",

pages = "4--12",

journal = "Journal of Business \& Industrial Marketing",

issn = "0885-8624",

publisher = "Emerald Group Publishing Ltd.",

number = "3",

}

TY - JOUR

T1 - New Product Development under Changing Economic Conditions

T2 - The role of the salesforce

AU - Rochford, Linda

AU - Wotruba, Thomas R.

PY - 1993/3

Y1 - 1993/3

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UR - https://www.scopus.com/pages/publications/0005511737#tab=citedBy

U2 - 10.1108/08858629310044129

DO - 10.1108/08858629310044129

M3 - Article

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VL - 8

SP - 4

EP - 12

JO - Journal of Business & Industrial Marketing

JF - Journal of Business & Industrial Marketing

IS - 3

ER -

New Product Development under Changing Economic Conditions: The role of the salesforce

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