New Product Development under Changing Economic Conditions: The role of the salesforce

Linda Rochford, Thomas R. Wotruba

Research output: Contribution to journalArticlepeer-review

11 Scopus citations
Original languageEnglish (US)
Pages (from-to)4-12
Number of pages9
JournalJournal of Business & Industrial Marketing
Volume8
Issue number3
DOIs
StatePublished - Mar 1993
Externally publishedYes

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