New fashion marketing & management in a post-pandemic world

Hye Young Kim; Sanga Song

doi:10.1080/20932685.2022.2138493

New fashion marketing & management in a post-pandemic world

Hye Young Kim, Sanga Song

Retail Merchandising

Research output: Contribution to journal › Article › peer-review

3 Scopus citations

Original language	English (US)
Pages (from-to)	1-4
Number of pages	4
Journal	Journal of Global Fashion Marketing
Volume	14
Issue number	1
DOIs	https://doi.org/10.1080/20932685.2022.2138493
State	Published - 2023

Keywords

Post-pandemic
fashion marketing
luxury marketing
new fashion management
retail technology

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10.1080/20932685.2022.2138493

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title = "New fashion marketing & management in a post-pandemic world",

keywords = "Post-pandemic, fashion marketing, luxury marketing, new fashion management, retail technology",

author = "Kim, {Hye Young} and Sanga Song",

year = "2023",

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journal = "Journal of Global Fashion Marketing",

issn = "2093-2685",

publisher = "Taylor and Francis Ltd.",

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AU - Kim, Hye Young

AU - Song, Sanga

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KW - fashion marketing

KW - luxury marketing

KW - new fashion management

KW - retail technology

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M3 - Article

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New fashion marketing & management in a post-pandemic world

Keywords

Publisher link

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