…. New Books in Review

Research output: Contribution to journal › Article › peer-review

Original language	English (US)
Pages (from-to)	407-411
Number of pages	5
Journal	Journal of Marketing Research
Volume	35
Issue number	3
DOIs	https://doi.org/10.1177/002224379803500311
State	Published - Aug 1998

Publisher link

@article{78f20e0eb99641a0835e75806d5e0283,

title = "…. New Books in Review",

author = "Rajiv Vaidyanathan",

year = "1998",

month = aug,

doi = "10.1177/002224379803500311",

language = "English (US)",

volume = "35",

pages = "407--411",

journal = "Journal of Marketing Research",

issn = "0022-2437",

publisher = "SAGE Publications Ltd",

number = "3",

}

TY - JOUR

T1 - …. New Books in Review

AU - Vaidyanathan, Rajiv

PY - 1998/8

Y1 - 1998/8

UR - https://www.scopus.com/pages/publications/85107994774

UR - https://www.scopus.com/pages/publications/85107994774#tab=citedBy

U2 - 10.1177/002224379803500311

DO - 10.1177/002224379803500311

M3 - Article

AN - SCOPUS:85107994774

SN - 0022-2437

VL - 35

SP - 407

EP - 411

JO - Journal of Marketing Research

JF - Journal of Marketing Research

IS - 3

ER -