TY - JOUR
T1 - Navigational Structures and Information Selection Goals
T2 - A Closer Look at Online Selectivity
AU - Edgerly, Stephanie
AU - Vraga, Emily K.
AU - McLaughlin, Bryan
AU - Alvarez, German
AU - Yang, Jung Hwan
AU - Kim, Young Mie
N1 - Publisher Copyright:
© , Copyright Taylor & Francis.
PY - 2014/10/2
Y1 - 2014/10/2
N2 - Using an experimental design coupled with Web-tracking technology, this study explores 2 factors that influence levels of congruent information gathering online. The first factor compares the navigational structure of 2 distinct Web pages—the more open, user-directed search engine versus the organized, assembled structure of a portal Web page. The second factor tests the role of goals for information seeking—telling subjects they will soon engage in a discussion with another person who either disagrees with their viewpoint, agrees, is undecided, or no discussion treatment. Results indicate both experimental factors independently contribute to selectivity in online information seeking.
AB - Using an experimental design coupled with Web-tracking technology, this study explores 2 factors that influence levels of congruent information gathering online. The first factor compares the navigational structure of 2 distinct Web pages—the more open, user-directed search engine versus the organized, assembled structure of a portal Web page. The second factor tests the role of goals for information seeking—telling subjects they will soon engage in a discussion with another person who either disagrees with their viewpoint, agrees, is undecided, or no discussion treatment. Results indicate both experimental factors independently contribute to selectivity in online information seeking.
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U2 - 10.1080/08838151.2014.966360
DO - 10.1080/08838151.2014.966360
M3 - Article
AN - SCOPUS:84916930461
SN - 0883-8151
VL - 58
SP - 542
EP - 561
JO - Journal of Broadcasting and Electronic Media
JF - Journal of Broadcasting and Electronic Media
IS - 4
ER -