Multitasking with second screen media. The persuasive effects and underlying mechanisms of multiscreening

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Abstract

Best student paper award

Original language	English (US)
Title of host publication	Proceedings of the 2015 Conference of the American Academy of Advertising
Editors	M R Nelson
Pages	114
State	Published - Mar 2015

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title = "Multitasking with second screen media. The persuasive effects and underlying mechanisms of multiscreening",

abstract = "Best student paper award ",

author = "Segijn, \{Claire M\} and Voorveld, \{H A M\} and Smit, \{E G\}",

year = "2015",

month = mar,

language = "English (US)",

pages = "114",

editor = "Nelson, \{M R \}",

booktitle = "Proceedings of the 2015 Conference of the American Academy of Advertising",

}

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T1 - Multitasking with second screen media. The persuasive effects and underlying mechanisms of multiscreening

AU - Segijn, Claire M

AU - Voorveld, H A M

AU - Smit, E G

PY - 2015/3

Y1 - 2015/3

N2 - Best student paper award

AB - Best student paper award

M3 - Conference contribution

SP - 114

BT - Proceedings of the 2015 Conference of the American Academy of Advertising

A2 - Nelson, M R

ER -