Multitasking with second screen media. The persuasive effects and underlying mechanisms of multiscreening

Claire M Segijn, H A M Voorveld, E G Smit

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Abstract

Best student paper award

Original language	English (US)
Title of host publication	Proceedings of the 2015 Conference of the American Academy of Advertising
Editors	M R Nelson
Pages	114
State	Published - Mar 2015

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title = "Multitasking with second screen media. The persuasive effects and underlying mechanisms of multiscreening",

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pages = "114",

editor = "Nelson, {M R }",

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AU - Segijn, Claire M

AU - Voorveld, H A M

AU - Smit, E G

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N2 - Best student paper award

AB - Best student paper award

M3 - Conference contribution

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BT - Proceedings of the 2015 Conference of the American Academy of Advertising

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