MTurk 101: An introduction to amazon mechanical turk for extension professionals

Jodi Dworkin, Pooja Brar, Heather Hessel, Jessica H Rudi

Research output: Contribution to journalArticlepeer-review

2 Scopus citations

Abstract

Amazon Mechanical Turk (MTurk) is an online marketplace for labor recruitment that has become a popular platform for data collection. In particular, MTurk can be a valuable tool for Extension professionals. As an example, MTurk workers can provide feedback, write reviews, or give input on a website design. In this article we discuss the many uses of MTurk for Extension professionals and provide best practices for its use.

Original languageEnglish (US)
Article number6TOT5
JournalJournal of Extension
Volume54
Issue number6
StatePublished - Jan 1 2016

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