Abstract
Researchers continue to add to the litany of features sought by different segments of the retail pharmacy market despite a lack of evidence that pharmacy patronage factors are linked to retail pharmacy performance. Meanwhile, many factors known to affect the performance of nonpharmacy retail businesses remain ignored by pharmacy researchers. A model of business performance is presented as a framework for directing future studies of retail pharmacy operations.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 109-124 |
| Number of pages | 16 |
| Journal | Journal of Pharmaceutical Marketing & Management |
| Volume | 8 |
| Issue number | 1 |
| DOIs | |
| State | Published - Jan 1 1994 |
Bibliographical note
Funding Information:This research was funded in part through a summer studentship awarded to Ms. Martens by the Medical Research Council, Health and Welfare Canada. The thoughtful comments of two anonymous JPMM reviewers are gratefully acknowledged.