Moving Beyond Patronage Research:A Business Performance Model for Investigating Retail Pharmacy Operations

Timothy P. Stratton, Sheila J. Martens

Research output: Contribution to journalArticlepeer-review

Abstract

Researchers continue to add to the litany of features sought by different segments of the retail pharmacy market despite a lack of evidence that pharmacy patronage factors are linked to retail pharmacy performance. Meanwhile, many factors known to affect the performance of nonpharmacy retail businesses remain ignored by pharmacy researchers. A model of business performance is presented as a framework for directing future studies of retail pharmacy operations.

Original languageEnglish (US)
Pages (from-to)109-124
Number of pages16
JournalJournal of Pharmaceutical Marketing & Management
Volume8
Issue number1
DOIs
StatePublished - Jan 1 1994

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