Motivational message matching and the functional approach to personalized persuasion

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English (US)
Title of host publication	The Handbook of Personalized Persuasion
Subtitle of host publication	Theory and Application
Publisher	Taylor and Francis
Pages	23-46
Number of pages	24
ISBN (Electronic)	9781003380511
ISBN (Print)	9781032461953
DOIs	https://doi.org/10.4324/9781003380511-4
State	Published - Feb 19 2025

Publisher link

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title = "Motivational message matching and the functional approach to personalized persuasion",

author = "Keven Joyal-Desmarais and Rothman, {Alexander J.} and Mark Snyder",

year = "2025",

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day = "19",

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language = "English (US)",

isbn = "9781032461953",

pages = "23--46",

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}

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AU - Rothman, Alexander J.

AU - Snyder, Mark

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SN - 9781032461953

SP - 23

EP - 46

BT - The Handbook of Personalized Persuasion

PB - Taylor and Francis

ER -