Over the past two decades as student recruitment has become increasingly important, numerous studies have examined the college choice process in an attempt to identify factors influencing students' decision making. The findings from these studies are particularly helpful for college administrators in identifying a potential pool of desirable students and in implementing new recruitment techniques. In this study we used a logistic regression model to investigate the effects of variables relating student characteristics and institutional factors on the decision to apply to a large land-grant university. [JEL I21].
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