Modeling Entrepreneurial Career Intentions among Undergraduates: An Examination of the Moderating Role of Entrepreneurial Knowledge and Skills

Kittichai Tu Watchravesringkan, Nancy Nelson Hodges, Jennifer Yurchisin, Jane Hegland, Elena Karpova, Sara Marcketti, Ruoh nan Yan

Research output: Contribution to journalArticlepeer-review

22 Scopus citations

Abstract

The purpose of this study was to empirically develop a comprehensive model of undergraduate students' entrepreneurial career intention that combines both cognitive and behavioral decision-making processes. Data were collected via a questionnaire completed by textile and apparel undergraduates at four American universities (n = 345). Based on the literature, a model of personal values-attitude-behavioral intention was developed. Structural equation modeling was used to test the hypothesized relationships in the model. Results revealed that self-actualization as a value significantly influenced attitudes, which, in turn, influenced entrepreneurial career intentions. Both entrepreneurial knowledge and skills moderated the relationship between self-actualization and entrepreneurial career attitudes. Findings shed light on the influence of personal values and entrepreneurial knowledge and skills on entrepreneurial career choice. Further testing of the model is needed.

Original languageEnglish (US)
Pages (from-to)325-342
Number of pages18
JournalFamily and Consumer Sciences Research Journal
Volume41
Issue number3
DOIs
StatePublished - Mar 1 2013

Keywords

  • Entrepreneur
  • Knowledge
  • Personal values
  • Skills
  • Textiles and apparel

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