Mobile news adoption among young adults: Examining the roles of perceptions, news consumption, and media usage

Sylvia Chan-Olmsted, Hyejoon Rim, Amy Zerba

Research output: Contribution to journalArticle

57 Citations (Scopus)

Abstract

Using the frameworks of innovation diffusion and technology acceptance model, this study examines the predictors of mobile news consumption among young adults. The results show that the perceived relative advantage (especially content), utility, and ease of use of mobile news are positively related to its adoption. The young adults' news consumption patterns and preferences, as well as media usage, all play a role in the adoption of mobile news. This study also validates the importance of examining the adoption outcome from multiple perspectives.

Original languageEnglish (US)
Pages (from-to)126-147
Number of pages22
JournalJournalism and Mass Communication Quarterly
Volume90
Issue number1
DOIs
StatePublished - Mar 1 2013

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young adult
news
Innovation
Innovation and Diffusion
acceptance

Keywords

  • Mobile news
  • Mobile phone
  • News adoption
  • Young adults

Cite this

Mobile news adoption among young adults : Examining the roles of perceptions, news consumption, and media usage. / Chan-Olmsted, Sylvia; Rim, Hyejoon; Zerba, Amy.

In: Journalism and Mass Communication Quarterly, Vol. 90, No. 1, 01.03.2013, p. 126-147.

Research output: Contribution to journalArticle

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