Mobile as a channel: Evidence from online dating

Jaehwuen Jung, Akhmed Umyarov, Ravi Bapna, Jui Ramaprasad

Research output: Contribution to conferencePaper

2 Scopus citations

Abstract

While it has been widely documented that mobile users tend to differ from PC users in their observed behavior, such differences cannot necessarily be attributed to adoption of the mobile app because of endogeneity issues in drawing inferences from observing users who decide to adopt the mobile app. In this paper, we causally explore the changes in user behavior as well as matching outcomes due to adopting a mobile app in the online dating context. We demonstrate that once users have adopted the mobile app, they become more ubiquitous in their use and also become more socially engaged. We also find that female adopters are able to achieve more matches and become more efficient in achieving matches per each message sent. As mobile app adoption becomes widespread, understanding the causal impact on social engagement and outcomes has implications for both end users as well as businesses investing in app development.

Original languageEnglish (US)
StatePublished - Jan 1 2014
Event35th International Conference on Information Systems: Building a Better World Through Information Systems, ICIS 2014 - Auckland, New Zealand
Duration: Dec 14 2014Dec 17 2014

Other

Other35th International Conference on Information Systems: Building a Better World Through Information Systems, ICIS 2014
CountryNew Zealand
CityAuckland
Period12/14/1412/17/14

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Keywords

  • Adoption
  • Mobile applications
  • Online dating
  • Social engagement

Cite this

Jung, J., Umyarov, A., Bapna, R., & Ramaprasad, J. (2014). Mobile as a channel: Evidence from online dating. Paper presented at 35th International Conference on Information Systems: Building a Better World Through Information Systems, ICIS 2014, Auckland, New Zealand.