Media multitasking and the role of task relevance in background advertising processing

Edith G. Smit, Claire M Segijn, Wendalin van de Giessen, Verena Wottrich, Lisa Vandeberg, Hilde A.M. Voorveld, Vesna Žabkar (Editor), Martin Eisend (Editor)

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationAdvances in Advertising Research VIII: Challenges in an age of dis-engagement
Place of PublicationWiesbaden
PublisherSpringer Gabler
Pages197-212
StatePublished - 2017

Cite this

Smit, E. G., Segijn, C. M., van de Giessen, W., Wottrich, V., Vandeberg, L., Voorveld, H. A. M., ... Eisend, M. (Ed.) (2017). Media multitasking and the role of task relevance in background advertising processing. In Advances in Advertising Research VIII: Challenges in an age of dis-engagement (pp. 197-212). Wiesbaden: Springer Gabler.

Media multitasking and the role of task relevance in background advertising processing. / Smit, Edith G.; Segijn, Claire M; van de Giessen, Wendalin; Wottrich, Verena; Vandeberg, Lisa; Voorveld, Hilde A.M.; Žabkar, Vesna (Editor); Eisend, Martin (Editor).

Advances in Advertising Research VIII: Challenges in an age of dis-engagement. Wiesbaden : Springer Gabler, 2017. p. 197-212.

Research output: Chapter in Book/Report/Conference proceedingChapter

Smit, EG, Segijn, CM, van de Giessen, W, Wottrich, V, Vandeberg, L, Voorveld, HAM, Žabkar, V (ed.) & Eisend, M (ed.) 2017, Media multitasking and the role of task relevance in background advertising processing. in Advances in Advertising Research VIII: Challenges in an age of dis-engagement. Springer Gabler, Wiesbaden, pp. 197-212.
Smit EG, Segijn CM, van de Giessen W, Wottrich V, Vandeberg L, Voorveld HAM et al. Media multitasking and the role of task relevance in background advertising processing. In Advances in Advertising Research VIII: Challenges in an age of dis-engagement. Wiesbaden: Springer Gabler. 2017. p. 197-212
Smit, Edith G. ; Segijn, Claire M ; van de Giessen, Wendalin ; Wottrich, Verena ; Vandeberg, Lisa ; Voorveld, Hilde A.M. ; Žabkar, Vesna (Editor) ; Eisend, Martin (Editor). / Media multitasking and the role of task relevance in background advertising processing. Advances in Advertising Research VIII: Challenges in an age of dis-engagement. Wiesbaden : Springer Gabler, 2017. pp. 197-212
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