Media multitasking and the role of task relevance in background advertising processing

Edith G. Smit, Claire M Segijn, Wendalin van de Giessen, Verena Wottrich, Lisa Vandeberg, Hilde A.M. Voorveld, Vesna Žabkar (Editor), Martin Eisend (Editor)

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

Original languageEnglish (US)
Title of host publicationAdvances in Advertising Research VIII: Challenges in an age of dis-engagement
Place of PublicationWiesbaden
PublisherSpringer Gabler
StatePublished - 2017

Cite this