Media multitasking and the role of task relevance in background advertising processing

Edith G. Smit; Claire M Segijn; Wendalin van de Giessen; Verena Wottrich; Lisa Vandeberg; Hilde A.M. Voorveld; Vesna Žabkar; Martin Eisend

Media multitasking and the role of task relevance in background advertising processing

Edith G. Smit, Claire M Segijn, Wendalin van de Giessen, Verena Wottrich, Lisa Vandeberg, Hilde A.M. Voorveld, Vesna Žabkar (Editor), Martin Eisend (Editor)

Hubbard School of Journalism and Mass Communication

Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

Original language	English (US)
Title of host publication	Advances in Advertising Research VIII: Challenges in an age of dis-engagement
Place of Publication	Wiesbaden
Publisher	Springer Gabler
Pages	197-212
State	Published - 2017

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Media multitasking and the role of task relevance in background advertising processing. / Smit, Edith G.; Segijn, Claire M; van de Giessen, Wendalin et al.
Advances in Advertising Research VIII: Challenges in an age of dis-engagement. Wiesbaden: Springer Gabler, 2017. p. 197-212.

Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

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AU - Vandeberg, Lisa

AU - Voorveld, Hilde A.M.

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