Measuring the effectiveness of anti-drug Public Service Announcements: Forum for General and Intercultural Business Commu

D W Barrett, J Cappella, M Fishbein, M Yzer, R K Ahern

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Freiberger Beitraege zur Interkulturellen und Wirtschaftskommunikation
Subtitle of host publication	Forum for General and Intercultural Business Commu
Editors	M B Hinner
Place of Publication	Frankfurt am Main, Germany
Publisher	Lang
Volume	6
State	Published - 2010

Find It

Measuring the effectiveness of anti-drug Public Service Announcements: Forum for General and Intercultural Business Commu. / Barrett, D W; Cappella, J; Fishbein, M et al.
Freiberger Beitraege zur Interkulturellen und Wirtschaftskommunikation: Forum for General and Intercultural Business Commu. ed. / M B Hinner. Vol. 6 Frankfurt am Main, Germany: Lang, 2010.

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Barrett, DW, Cappella, J, Fishbein, M, Yzer, M & Ahern, RK 2010, Measuring the effectiveness of anti-drug Public Service Announcements: Forum for General and Intercultural Business Commu. in MB Hinner (ed.), Freiberger Beitraege zur Interkulturellen und Wirtschaftskommunikation: Forum for General and Intercultural Business Commu. vol. 6, Lang, Frankfurt am Main, Germany.

@inbook{55fdfe6ec4b544f4ab1fa62f17217a78,

title = "Measuring the effectiveness of anti-drug Public Service Announcements: Forum for General and Intercultural Business Commu",

author = "Barrett, {D W} and J Cappella and M Fishbein and M Yzer and Ahern, {R K}",

year = "2010",

language = "English",

volume = "6",

editor = "Hinner, {M B}",

booktitle = "Freiberger Beitraege zur Interkulturellen und Wirtschaftskommunikation",

publisher = "Lang",

}

TY - CHAP

T1 - Measuring the effectiveness of anti-drug Public Service Announcements

T2 - Forum for General and Intercultural Business Commu

AU - Barrett, D W

AU - Cappella, J

AU - Fishbein, M

AU - Yzer, M

AU - Ahern, R K

PY - 2010

Y1 - 2010

M3 - Chapter

VL - 6

BT - Freiberger Beitraege zur Interkulturellen und Wirtschaftskommunikation

A2 - Hinner, M B

PB - Lang

CY - Frankfurt am Main, Germany

ER -