Mass media campaign to reduce consumption of sugar-sweetened beverages in a rural area of the United States

Thomas A. Farley, Hayli S. Halper, Anne M. Carlin, Karen M. Emmerson, Kelly N. Foster, Angela R. Fertig

Research output: Contribution to journalReview article

9 Citations (Scopus)

Abstract

Objectives. To evaluate a mass media campaign to reduce the consumption of sugarsweetened beverages (SSBs). Methods. We disseminated messages emphasizing the health risks of SSBs through television, digital channels, and local organizations over 15 weeks in 2015-2016 in the Tri-Cities region of northeast Tennessee, southwest Virginia, and southeast Kentucky. Weevaluated the campaign with pre- and post-telephone surveys of adults aged 18 to 45 years in the intervention area and by examining changes in beverage sales in the intervention and a matched comparison area in western Virginia. Results. Fifty-four percent of postcampaign respondents recalled seeing a campaign advertisement. After the campaign, 53% of respondents believed SSBs were a cause of heart disease, and respondents were more likely postcampaign to consider SSBs a "big cause of diabetes" (75% vs 60%; P < .001). Compared with 12 months before, after the start of the campaign, SSB sales decreased 3.4%, including a 4.1% decrease in soda sales in the intervention area relative to the comparison area (P < .01). Conclusions. This brief media campaign on SSBs was followed by intended changes in beliefs and consumption. Public Health Implications. Additional media campaigns on SSBs should be attempted and evaluated. (Am J Public Health. 2017;107:989-995.

Original languageEnglish (US)
Pages (from-to)989-995
Number of pages7
JournalAmerican journal of public health
Volume107
Issue number6
DOIs
StatePublished - Jun 1 2017

Fingerprint

Mass Media
Beverages
Telephone
Public Health
Television
Heart Diseases
Organizations
Surveys and Questionnaires
Health

Cite this

Mass media campaign to reduce consumption of sugar-sweetened beverages in a rural area of the United States. / Farley, Thomas A.; Halper, Hayli S.; Carlin, Anne M.; Emmerson, Karen M.; Foster, Kelly N.; Fertig, Angela R.

In: American journal of public health, Vol. 107, No. 6, 01.06.2017, p. 989-995.

Research output: Contribution to journalReview article

Farley, Thomas A. ; Halper, Hayli S. ; Carlin, Anne M. ; Emmerson, Karen M. ; Foster, Kelly N. ; Fertig, Angela R. / Mass media campaign to reduce consumption of sugar-sweetened beverages in a rural area of the United States. In: American journal of public health. 2017 ; Vol. 107, No. 6. pp. 989-995.
@article{fc9741945d1343a2b45dfc509ac34351,
title = "Mass media campaign to reduce consumption of sugar-sweetened beverages in a rural area of the United States",
abstract = "Objectives. To evaluate a mass media campaign to reduce the consumption of sugarsweetened beverages (SSBs). Methods. We disseminated messages emphasizing the health risks of SSBs through television, digital channels, and local organizations over 15 weeks in 2015-2016 in the Tri-Cities region of northeast Tennessee, southwest Virginia, and southeast Kentucky. Weevaluated the campaign with pre- and post-telephone surveys of adults aged 18 to 45 years in the intervention area and by examining changes in beverage sales in the intervention and a matched comparison area in western Virginia. Results. Fifty-four percent of postcampaign respondents recalled seeing a campaign advertisement. After the campaign, 53{\%} of respondents believed SSBs were a cause of heart disease, and respondents were more likely postcampaign to consider SSBs a {"}big cause of diabetes{"} (75{\%} vs 60{\%}; P < .001). Compared with 12 months before, after the start of the campaign, SSB sales decreased 3.4{\%}, including a 4.1{\%} decrease in soda sales in the intervention area relative to the comparison area (P < .01). Conclusions. This brief media campaign on SSBs was followed by intended changes in beliefs and consumption. Public Health Implications. Additional media campaigns on SSBs should be attempted and evaluated. (Am J Public Health. 2017;107:989-995.",
author = "Farley, {Thomas A.} and Halper, {Hayli S.} and Carlin, {Anne M.} and Emmerson, {Karen M.} and Foster, {Kelly N.} and Fertig, {Angela R.}",
year = "2017",
month = "6",
day = "1",
doi = "10.2105/AJPH.2017.303750",
language = "English (US)",
volume = "107",
pages = "989--995",
journal = "American Journal of Public Health",
issn = "0090-0036",
publisher = "American Public Health Association Inc.",
number = "6",

}

TY - JOUR

T1 - Mass media campaign to reduce consumption of sugar-sweetened beverages in a rural area of the United States

AU - Farley, Thomas A.

AU - Halper, Hayli S.

AU - Carlin, Anne M.

AU - Emmerson, Karen M.

AU - Foster, Kelly N.

AU - Fertig, Angela R.

PY - 2017/6/1

Y1 - 2017/6/1

N2 - Objectives. To evaluate a mass media campaign to reduce the consumption of sugarsweetened beverages (SSBs). Methods. We disseminated messages emphasizing the health risks of SSBs through television, digital channels, and local organizations over 15 weeks in 2015-2016 in the Tri-Cities region of northeast Tennessee, southwest Virginia, and southeast Kentucky. Weevaluated the campaign with pre- and post-telephone surveys of adults aged 18 to 45 years in the intervention area and by examining changes in beverage sales in the intervention and a matched comparison area in western Virginia. Results. Fifty-four percent of postcampaign respondents recalled seeing a campaign advertisement. After the campaign, 53% of respondents believed SSBs were a cause of heart disease, and respondents were more likely postcampaign to consider SSBs a "big cause of diabetes" (75% vs 60%; P < .001). Compared with 12 months before, after the start of the campaign, SSB sales decreased 3.4%, including a 4.1% decrease in soda sales in the intervention area relative to the comparison area (P < .01). Conclusions. This brief media campaign on SSBs was followed by intended changes in beliefs and consumption. Public Health Implications. Additional media campaigns on SSBs should be attempted and evaluated. (Am J Public Health. 2017;107:989-995.

AB - Objectives. To evaluate a mass media campaign to reduce the consumption of sugarsweetened beverages (SSBs). Methods. We disseminated messages emphasizing the health risks of SSBs through television, digital channels, and local organizations over 15 weeks in 2015-2016 in the Tri-Cities region of northeast Tennessee, southwest Virginia, and southeast Kentucky. Weevaluated the campaign with pre- and post-telephone surveys of adults aged 18 to 45 years in the intervention area and by examining changes in beverage sales in the intervention and a matched comparison area in western Virginia. Results. Fifty-four percent of postcampaign respondents recalled seeing a campaign advertisement. After the campaign, 53% of respondents believed SSBs were a cause of heart disease, and respondents were more likely postcampaign to consider SSBs a "big cause of diabetes" (75% vs 60%; P < .001). Compared with 12 months before, after the start of the campaign, SSB sales decreased 3.4%, including a 4.1% decrease in soda sales in the intervention area relative to the comparison area (P < .01). Conclusions. This brief media campaign on SSBs was followed by intended changes in beliefs and consumption. Public Health Implications. Additional media campaigns on SSBs should be attempted and evaluated. (Am J Public Health. 2017;107:989-995.

UR - http://www.scopus.com/inward/record.url?scp=85020684143&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=85020684143&partnerID=8YFLogxK

U2 - 10.2105/AJPH.2017.303750

DO - 10.2105/AJPH.2017.303750

M3 - Review article

C2 - 28426298

AN - SCOPUS:85020684143

VL - 107

SP - 989

EP - 995

JO - American Journal of Public Health

JF - American Journal of Public Health

SN - 0090-0036

IS - 6

ER -