MarketTools

An educational commodity marketing game

Larry S. Lev, Robert P King

Research output: Contribution to journalArticle

2 Citations (Scopus)

Abstract

Agricultural commodity market participants make decisions in a risky and changing environment. Few agricultural producers use the diverse marketing alternatives available to them. Many are unfamiliar with the mechanics of the alternatives and methods for incorporating them into marketing strategies. This article describes MarketTools, an educational software package designed to support real‐time, competitive marketing games. MarketTools simplifies record keeping and provides the basis for a structured approach to marketing education. The concluding section summarizes experience in using MarketTools in adult education and classroom settings. © 1995 by John Wiley & Sons, Inc.

Original languageEnglish (US)
Pages (from-to)187-193
Number of pages7
JournalAgribusiness
Volume11
Issue number2
DOIs
StatePublished - Jan 1 1995

Fingerprint

Marketing
products and commodities
commodity
marketing
agricultural commodities market
marketing strategies
adult education
agricultural products
commodity market
agricultural market
Education
mechanics
education
Adult Education
Mechanics
mechanic
markets
producer
Software
software

Cite this

MarketTools : An educational commodity marketing game. / Lev, Larry S.; King, Robert P.

In: Agribusiness, Vol. 11, No. 2, 01.01.1995, p. 187-193.

Research output: Contribution to journalArticle

Lev, Larry S. ; King, Robert P. / MarketTools : An educational commodity marketing game. In: Agribusiness. 1995 ; Vol. 11, No. 2. pp. 187-193.
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