Marketing Psychology

Kathleen Vohs

Marketing Psychology

Marketing (CSOM)

Research output: Contribution to journal › Article › peer-review

Abstract

Kathleen Vohs, Canada Research Chair in Marketing Science and Consumer Psychology in the Sauder School of Business, on how integrating psychology and marketing leads to great research. I think of my career goal as …

Original language	English (US)
Journal	APS Observer
Volume	18
Issue number	4
State	Published - 2005

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https://www.psychologicalscience.org/observer/marketing-psychology

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title = "Marketing Psychology",

abstract = "Kathleen Vohs, Canada Research Chair in Marketing Science and Consumer Psychology in the Sauder School of Business, on how integrating psychology and marketing leads to great research. I think of my career goal as …",

author = "Kathleen Vohs",

year = "2005",

language = "English (US)",

volume = "18",

journal = "APS Observer",

number = "4",

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TY - JOUR

T1 - Marketing Psychology

AU - Vohs, Kathleen

PY - 2005

Y1 - 2005

N2 - Kathleen Vohs, Canada Research Chair in Marketing Science and Consumer Psychology in the Sauder School of Business, on how integrating psychology and marketing leads to great research. I think of my career goal as …

AB - Kathleen Vohs, Canada Research Chair in Marketing Science and Consumer Psychology in the Sauder School of Business, on how integrating psychology and marketing leads to great research. I think of my career goal as …

M3 - Article

VL - 18

JO - APS Observer

JF - APS Observer

IS - 4

ER -

Marketing Psychology

Abstract

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